About This Course

As a sales professional, you are going to face objections from prospects. The trick is to not dread these objections, but rather see them as opportunities, because that’s truly what they are.

In this course you’ll learn about what to do and, just as importantly, what not to do when presented with an objection.

This training is based not only on decades of experience in sales, sales leadership, sales training, and communication but also on the most up-to-date research in industrial and organizational psychology.

Let's get started!

Course Modules

A blend of videos, activities, and quizzes

    1. Overcoming Objections: Introduction

    2. Activity: Introduction

    3. Quiz: Introduction

    1. What Happens When You Receive An Objection?

    2. Activity: What Happens When You Receive An Objection?

    3. Quiz: What Happens When You Receive An Objection?

    1. What Should You Do When You Receive An Objection?

    2. Activity: What Should You Do When You Receive An Objection?

    3. Quiz: What Should You Do When You Receive An Objection?

    1. The PURC Framework

    2. Activity: The PURC Framework

    3. Quiz: The PURC Framework

    1. Objections Related to Competitors

    2. Activity: Objections Related to Competitors

    3. Quiz: Objections Related to Competitors

    1. Wrap-Up

    2. Activity: Wrap-Up

About this course

  • Free
  • 19 lessons