About This Course

Price is one of the most powerful signals in the entire sales process. It tells your buyer how to interpret value, what to compare you to, and how seriously to take your solution. But here’s the problem: most pricing conversations happen too late, with too little strategy, and the result is margin left on the table.

In this course, you’ll learn how to shift from reactive discounting to proactive pricing using tools rooted in neuroscience, behavioral economics, and real-world deal strategy.

Let's get started!

Course curriculum

    1. Introduction to Pricing

    2. Activity: Introduction to Pricing

    3. Quiz: Introduction to Pricing

    1. Price Architecture and Logic

    2. Activity: Price Architecture and Logic

    3. Quiz: Price Architecture and Logic

    1. The Buyer’s Brain and Price Perception

    2. The Buyer’s Brain and Price Perception

    3. Quiz: The Buyer’s Brain and Price Perception

    1. Discount Discipline

    2. Activity: Discount Discipline

    3. Quiz: Discount Discipline

    1. Positioning Price with Confidence

    2. Activity: Positioning Price with Confidence

    3. Quiz: Positioning Price with Confidence

    1. Conclusion and Reflection on Pricing

    2. Activity: Conclusion and Reflection on Pricing

    3. Quiz: Conclusion and Reflection on Pricing

About this course

  • Free
  • 20 lessons

Discover your potential, starting today

Enroll today