About Maestro Sales Training

The science and art of sales

The science of sales: Every deal, when you come down to it, occurs because of an alignment between two people. Even the largest organizations are composed of individual personalities. We show you how to use the demonstrated science of human connection and collaboration to sell more, faster.

The art of sales: We don’t just teach you to win the deal. We educate on how to listen, show empathy, and express your natural self. Sales come from two sources—new acquisitions and repeat business. Repeat business is won by forging trust, which is both an art and a science.

Maestro was founded to transform salespeople into sales professionals. Maestro achieves this by teaching its proprietary Phoenix Sales Method and DRIVE information-gathering framework. All of Maestro’s trainings are deeply rooted in research, I/O psychology, and behavioral science. Each training will have an immediate impact on your team.

Complete the following steps before your first session:

1.  Sign up for the Maestro Mastery Blog! 

Every week, we bring you fresh ways of thinking about the science and the art of sales.

2.  Sign up for self-paced pre-work training.

Prior to our session, complete Maestro's training on the Phoenix Sales Method. You can access the training by signing up here.

3.  Download your participant materials for your sessions.

The Science of Sales

The Science of Sales training takes an in-depth look into the why behind the sale. It’s the accumulation of decades of research in I/O psychology, studying top sales professionals, and examining sales methods that get the best results. This workshop unpacks how to replicate those results and leaves participants with a better understanding of buyer psychology as well as memorable tips that will accelerate deals. Clearly delivered with none of the fluff, participants walk away understanding the lessons and just how to implement them. The Science of Sales training is the best blend of science-backed methods and sales-based critical thinking skills that get you better faster. You’ll leave prepared to unpack and analyze future deals to always keep improving.

Download the participant guide here.


DRIVE Information Gathering Framework

At Maestro, we speak not about a qualification framework, but rather an information-gathering framework. Ours is called DRIVE because of the intrinsic relationship of information gathering to maintaining velocity throughout the sales cycle. DRIVE is unique in its application and structure. It’s not a series of questions to be memorized. Instead, the DRIVE information-gathering conversation is an opportunity for the skilled sales professional to build rapport, synergy, and a unified set of objectives with the prospect. Its tiered framework ensures sales professionals collect not only a wide breadth of information, but also the depth necessary to move sales forward without disruption.

Download the participant guide here.


Good Questions: Elevating Curiosity in Sales

This workshop teaches your team what types of questions to ask and when. Participants will leave with immediately actionable tools with which to get more critical information from customers.



Download the participant guide here.


Mastering the Craft of Effective Emails

There is a science to writing the perfect email. From subject lines to clear calls to action, we will teach you how to craft messages that stand out, get read, and get a response.



Download the participant guide here.


4.  Practice question trees using GoTensai. 

GoTensai is Maestro's go-to tool to build and refine question trees using the DRIVE Information Gathering Framework. All you need is seven minutes a day to become a pro at asking good questions.